Technical
Check crawlability, indexability, HTTPS, XML sitemap, robots.txt, canonicals, status codes, redirects, broken links, mobile rendering, duplicate URLs, JavaScript-dependent content and site architecture.
Performance
Review Core Web Vitals, especially LCP, INP and CLS, plus image size, script weight, caching and mobile performance. Prioritize issues by user impact rather than chasing a perfect score.
On-Page
Review titles, meta descriptions, H1s, headings, URL structure, image alt text, content relevance, search intent and internal links.
Content
Look for thin, duplicated, outdated or cannibalizing content. Ask whether each important page provides original value and demonstrates relevant expertise.
Internal Linking
Find orphan pages, weak navigation paths and opportunities to connect related service pages and guides with descriptive anchors.
Authority
Evaluate the relevance and quality of external references and links. Avoid mass link schemes or unrelated directory spam.
Local SEO
Check Google Business Profile accuracy, reviews, business information consistency and useful local landing pages.
Measurement
Verify Search Console, analytics and conversion tracking so the audit can be connected to business outcomes.
GEO
Make important business facts, services, expertise, evidence and answers clear and consistent.
Frequently Asked Questions
Is there one best tactic for every business?
No. The right approach depends on the business model, customer journey, competition, economics and available data.
Can AI tools replace an SEO or advertising strategy?
AI can accelerate research and drafting, but human judgment is still needed for intent, evidence, prioritization, measurement and quality control.
How should I measure whether this is working?
Connect channel metrics to qualified leads, customers and revenue where reliable measurement is available.